In-depth - SMEs: The fight for micro-SME
In an increasingly online-dominated market, how can brokers find the sweet-spot where advice is valued? Martin Friel finds out
The accepted wisdom seems to be that micro-SMEs, often with no employees other than the owner, have been lost to the internet when it comes to buying their insurance cover.
The theory is that as these individuals are so comfortable with buying their car and home insurance online, they have no fears insuring their small business in the same way. Add the element of time poverty as a sole trader to the mix, and it is a compelling argument.
The most recent statistics from the Department for
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