Biba 2025 Countdown: Beazley’s Sam Franks
Sam Franks, country manager and head of partner engagement for the UK & Ireland at Beazley, promises plenty of pink and underwriters on its stand; offers advice about how brokers can differentiate themselves from their peers in the market; and looks forward to being energised and reconnected after the event.
The tagline for the 2025 Biba conference is ‘New Era’, in your view what does the ‘New Era’ of insurance broking look like?The ‘New Era’ will be largely centred around advising clients on new and emerging risk areas. In particular, addressing the risks presented to businesses of all sizes, as they become increasingly reliant on technology in their day-to-day operations.
Whilst new tools such as AI offer fantastic opportunities in terms of improving service delivery and operational efficiency
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