John Lewis pulls controversial home insurance ad
The TV commercial, which depicts a young boy wearing make-up and women’s clothing, has been removed after the FCA said it was 'misleading'.
Following regulatory action from the FCA, retailer John Lewis was forced to pull its home insurance advert after the watchdog deemed it “potentially misleading”.
The commercial first aired on 11 October, and on Wednesday, 27 October, the retailer posted on Twitter that it chose to withdraw it due to the regulator warning the provider it could confuse customers about insurance.
A spokesperson for the FCA told Insurance Age: “Financial services firms’ marketing must be clear, fair and not
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