Brokers upbeat on growth but underinsurance concerns persist – Aviva research
Brokers are markedly more optimistic on growth, with 76% expecting their business to expand in 2023, up from 43% that had a positive outlook in 2022, according to Aviva.
Broker plans for 2023When asked about their plans for their business this year, cost cutting (33%) topped the list, followed by new marketing initiatives (31%), IT investment (31%), new product launches (24%) and external recruitment (22%).
The insurer polled 224 brokers in December 2022 for its latest Broker Barometer survey, and found that 79% also expect their clients to grow.
This is a notable improvement on 2022, when only 45% foresaw uplifts.
However, the survey detailed the
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