Big game hunting

The high-net worth market is changing, with new entrants joining the more established players and a constant new stream of product launches to cater for the needs of customers. Alex Peak reports on the untapped potential that is available

It is not just the insurers in the high-net worth (HNW) market that are changing but the customer base too, as the market widens to encompass the mid-net worth and the growing affluent. The question is, can the insurance industry tempt a growing potential customer base away from its standard household policies and are the innovations in the HNW sector actually adding value to the product?

There is general agreement that there remains a significant untapped HNW market. As Austyn Tusler, manager