It's a Fresh! approach

Thanks to the many advances in modern broking systems, offices are changing beyond all recognition. This is good news for thriving brokers such as Fresh! who are benefiting from the added efficiency, and it could also give your business that vital competitive edge

Best known for its Ladybird brand of women's car insurance, specialist broker, Fresh! Insurance, has closed its first year of trading with over £2m turnover and 18 members of staff.

Launched in September 2003 it was founded by partners, Lisa McPherson and Alison Foxon, formerly of the Allen & Allen Group, who both realised that the company needed a young, lean and forward thinking culture to thrive in the fiercely competitive UK personal lines market.

Like any broker, one of the first major

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