Marketing Campaign of the Year - Davis Corporate Risks
Described by the judges as "marketing at its best", the winning entry this year showed that brokers ...
Described by the judges as "marketing at its best", the winning entry this year showed that brokers can have fun and develop a successful insurance product at the same time. The marketing campaign in question was created after two Davis Corporate Risks directors - who compete in motor racing - tried to obtain on-track insurance and found the products available for this sector seriously lacking.
Davis Corporate Risks had never offered a motorsport insurance offering before, so its mission was to
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