Compare and contrast
Aggregators were once seen as little more than an irritant. But as Liz Booth reports, there may be moves afoot that could revolutionise the model
Acceptance into the mainstream has taken a few years for the UK's insurance aggregators, but now comparison sites are viewed as part of the industry landscape. The transition has come so far that aggregators no longer feel the need to explain what they do in their television commercials, instead concentrating on selling what they do best.
Technology has always played a massive role in their development. Without screen scraping, for example, aggregators struggled to deliver any kind of meaningful
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