Steering a clear course
The commercial insurance space has altered dramatically since the rise of aggregator sites and direct insurers but, as Paul Lang discusses, establishing an online profile is vital if brokers are to head in the right direction
The popularity of purchasing cheap personal lines products via aggregator sites is prompting many insurance firms to question their impact on competition in the commercial market. Compounded by aggressive campaigns from direct insurers such as Direct Line, the current market climate is spurring businesses to recognise the potential value of the internet as a distribution channel and reposition their offering to secure a share of the market.
However, there are concerns that a large number of
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