Design on the line
Brokers are being encouraged to build their online presence, as consumers are increasingly scanning the internet for their insurance needs. Martin Friel explains the basics of website design and the importance of improving functionality
It was not so long ago that the internet was perceived as a newfangled toy for the world's 'yoof'; not something for older generations to worry about. How times have changed. The internet now permeates every aspect of our lives, from shopping to networking and entertainment, and has firmly established itself in our global society.
This shift in the acceptance and use of the internet has been particularly noticeable in the way that people buy insurance. The first major change came with Direct Line
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