Rapidly losing ground
Commercial insurance has traditionally been the most stable element in brokers' portfolios but still faces threats from the directs. Andrew Foxwell writes that small and medium-sized enterprises could vanish before brokers' eyes if they are taken for granted
While large chunks of personal lines have shifted to direct players over the past two decades, commercial insurance has been the most stable element in brokers' portfolios; however, small and medium-sized enterprises (SMEs) can be seen as most vulnerable to the lure of directs.
It is vital to understand exactly what SMEs want from their brokers, in terms of service, technology and policies.
Without this insight, it could be easy for brokers to become complacent that the commercial good times will
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
Hiscox UK reports best growth since 2018 on back of “reinvigorated” distribution strategy
Hiscox has recorded its strongest growth in its UK retail business since in 2018 as the group reported a record pre-tax profit of $685.4m (£540.6m) in its 2024 full year results on written premiums of $4.77bn.
Marshberry: US consolidators bypassing UK for Euro deals as targets dry up
Acquisitive US brokers might favour deals in territories outside the UK to enter and grow in Europe as the number of targets here shrinks.
In Depth: Risk-first broking – unlocking better terms through risk insights
To win out in the future brokers need to evolve from being insurance policy facilitators to proactive risk managers. Alan Sumner, risk management director, general insurance broking at Ardonagh Advisory, explains.
The Yorkshire Broker looks to build on base as inquiries grow
Launched in 2023, The Yorkshire Broker has seen inquiries kicking up in the past six months, according to managing director Martin Weaver-Parker, after “a bit of a slow start”, as he targets doubling gross written premiums in 18 months.
AUB reports Momentum and Movo deal costs
Sydney-headquartered AUB Group has revealed the costs of snapping up 40% of appointed representatives network Momentum Broker Solutions and 80% of fellow AR offering Movo Group last year, and promised more deals to come.
US parametric specialist buys Floodflash
Insurtech Floodflash has agreed terms to be bought by US parametric insurance specialist NormanMax Insurance Holdings.
Top 100 brokers adapt as AI and smarter data shape success in 2025
The insurance industry is undergoing rapid transformation, driven by advancements in technology, evolving customer expectations, and a shifting regulatory landscape. Brokers and insurers alike are being forced to adapt to a world where data and automation are reshaping traditional practices.
Polaris eyeing up £500m GWP milestone for imarket in 2025, confirms Banga
“I don’t want to tempt fate, but on current trajectory, we should be getting close [to £500m GWP] by the end of 2025,” Polaris managing director Vivek Banga told Insurance Age.