Finger on the pulse
While imarket promised to offer everything that small to medium-sized enterprises had ever dreamed of, there were still some initial problems and confusion. However, as Jason Potter writes, it may now be time for its knockers to grasp the many opportunities that it now offers
If the motto of the Olympics is "stronger, higher, faster", then the mantra of small to medium-sized enterprises (SME) trading has become "slicker, quicker, and cheaper".
However, although a solution that looks to deliver on these principles is now available, there is still considerable discussion about its merits and perhaps still a little reluctance to participate in some quarters. The continuing imarket debate is, of course, healthy but as they say, 'you've got to be in it to win it'.
So, is
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