What you really, really want
Brokers must accept the cost of implementing a full functionality software system and make budgetary allowances. Only then can they make the most of their IT systems. Jessica Pothering explains
No one would buy a new microwave and only use it as a clock in the kitchen, or pay a monthly mobile phone contract just because they need an alarm clock. And certainly no one would spend £20,000 on a new car just to sit in their garage and listen to the radio. Why, then, would a business invest in a full functionality software system and only take advantage of its invoicing tool?
Many insurance software providers say this is not uncommon in the broking sector - the majority barely scratch the
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