Transparent solution

When BP Insurance Brokers was looking for a way to reduce theft-claim costs on its household book, the answer was simple - to give away a pack of the invisible-ink security-marking system SmartWater to every policyholder

North-west intermediary BP Insurance Brokers provides both personal lines and commercial insurance, but the majority of its business comes from personal quotations, including household, motor and travel insurance.

The brokerage was established 45 years ago, when Barry Pimlott (senior) set up an office in Blackpool. The company is family-orientated, and sons Barry (junior) and Christopher are now in charge.

The company has always had ambitious growth targets. Over the last two decades, it has made

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