Binding contacts
Heather White offers businesspeople some advice on that most useful -and difficult - of soft skills: networking
Networking is a fundamental part of our working lives, whether we'relooking to promote our businesses or enhance our careers. Yet many of usfind the experience intimidating.
One of the main reasons so many professionals find networking daunting isthat they've experienced rejection in the past. None of us like being'blanked' at an event - but often the reason this happens is that we havegone to the wrong place, for the wrong reasons, and spoken to the wrongpeople. Successful networking requires us
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