Get with the program
Grasping the power of the internet and specialised programs could reap many rewards for the small to medium sized enterprise (SME) - not least in terms of efficiency. But computer technology is not a magic bullet. Nigel McFarlane spells out the benefits and some of the potential problems
Commercially, these are unforgiving times. While the experience of the last few years has shown the capacity of technology to change the way brokers and insurers transact commercial business, there have been few developments to support the broker/client interface.
E-mail use is on the increase and many brokers now have a web presence, but this is often not much more than an internet 'shop window'. For an increasingly techno-savvy marketplace, this kind of 'e-lipservice' won't do.
But, hang on
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