Put the e into SME service
Although full e-commerce in the commercial insurance market is notyet a reality, the use of online broking can greatly enhance a broker'sservice proposition to its small and medium-sized enterprise (SME)clients, believes Shaun Astley
What do SME customers want from intermediaries? Their fundamentalrequirement is for a professional service offering good advice on thechoice of appropriate cover for their business needs, supported by systemsthat streamline the processing and delivery of business documentation.
The technology exists today to deliver comparative quotes, forms whichrequire minimal input from the customer, and business documentation in aclient's hands at point of sale. As well as engendering confidence andcustomer
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