Risk Management/claims: Aviva website spreads the benefits of group risk
Aviva UK Health has launched a website to educate brokers on the benefits of selling group risk cover.
The content includes video clips of experts discussing topics related to group risk such as early intervention, claims management and rehabilitation.
Research conducted by Group Risk Development (GRiD) showed that 41% of employers did not know what the term 'group risk benefit' meant, while almost two thirds of those questioned (63%) did not have any group risk products within their benefits package.
The marketing campaign, called Let's Talk Group Risk, has been designed to help bridge this gap
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