Catching up to digital leaders
Stephen Whitfield, consultant at Altus Consulting, explains why the GI sector is disappointing on digital.
Here at Altus we have researched digital offerings from the leading general insurers and the results are disappointing if not altogether unsurprising. Insurers' primary digital focus is on attracting new business with over 85% of the leading insurance companies enabling their customers (or prospects) to purchase their insurance via a website.
Through the use of responsive web design insurers are able to create mobile friendly websites thus opening up mobile as a sales channel - although we found
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