The evolution of broking
LVs Rod Wilmot considers what the insurance sector needs to do to keep up with digital developments.
The days when financial services companies could dictate what customers bought by designing products that fit traditional thinking are rapidly becoming a distant memory. Today a greater number of organisations are starting to realise they need to tailor their products and services to the needs of the consumer. The term ‘outside-in thinking' has gained popularity in recent years, with consumer facing industries needing to adapt to survive.
Customer demand and take-up of innovative buying models
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