Making PPC pay
Many brokers have lost faith in pay-per-click advertising on search engines but, with the proper planning, it can work, says Kevin Taylor
There is increasing disillusionment among the broking community towards pay-per-click (PPC) and it has become apparent that many are switching to the longer term option of search engine optimisation (SEO) or giving up on search marketing activity entirely. That doesn’t have to be the case and if implemented correctly, PPC can have huge benefits for your business.
There are a number of reasons for this abandonment. Brokers are not marketers and cannot be expected to understand each nuance of the
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