More broker drive required if motor is to pass its MOT
This month's Power Hour panellists discuss the implications of the motor insurance price war which has taken few prisoners and led to the one-size-fits-all policy. Has this situation led to an opportunity for brokers to provide a value added motor proposition?
Has the one-size-fits-all motor policy created by the insurance market price war created an opportunity for brokers?
Simon: Many brokers have shied away from motor insurance because they think they can't add any value at all. Motor insurance has become the ultimate commodity - it is just sold on price. Retention is poor and service is poor. But at the top end of the market we believe there is a huge opportunity for brokers to sell a differentiated product. Customers are prepared to pay more for a
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