Contesting unpopularity
The panel addresses the parlous state of the industry's public image,faces up to some uncomfortable truths about practice and presentation, andsuggests some remedies to get insurance back into the public's good books
How do we change the public's perception of the industry?
NP: I think the biggest issue is: what do we actually want to be seenas?
MC: We also need to decide which audience we want to appeal to:business-to-business or business-to-consumer? I think the big issues forthe consumer market are life and pensions and protection. I would not say,when it comes to the business market, that we have a problem with ourreputation.
The consumer market is the greater concern.
ME: I think that it could be a concern
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