Power hour: Advising on SME
With the increasing use of technology in selling SME cover, our panel of experts still see a vital place for brokers to add value in the process. Emmanuel Kenning reports
Is the creep of commoditisation impacting on the ability of brokers to give advice in the SME market?
▶ Paul: At the very small end, the micro SMEs, there are a lot of customers that are buying a piece of paper, as opposed to buying insurance, and I think they will always be led by price and ease of purchase. It’s how you manage the middle ground.
There are going to be people that will do their research online, that will begin their journey. Then it’s about moving that person through the right
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk