Reportage - Scheme innovation: Creative sparks
Has the financial crisis forced insurers to become more imaginative with new products and schemes or are they following where brokers lead? Louise Phillips investigates the catalyst for recent innovation in the market.
We live in a world of innovative products, services and experiences with today's customers comfortable using social media, mobile phones and the internet. With this technology, consumers can more easily find out what they want, compare it with other items, get recommendations and tell each other about the experience afterward.
The balance of power has shifted considerably from suppliers to consumers.
The insurance industry has been slow to respond, but the recent launch of new products and
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