A new driving force

Ian Ormerod offers his thoughts on his first year as Axa's head of distribution development and tells Michelle Worvell how he hopes to best utilise his banking experience in the insurance sector

It is often said the insurance industry could learn a lot from its rivals in the banking fraternity so it will be interesting to see how Ian Ormerod will utilise his banking background in his new role as head of distribution development at Axa.

Previously at Abbey National Bank, where he worked for eight years, Mr Ormerod came into the sector with no industry or insurance experience, although he did have limited experience of personal lines products that would naturally be sold through a bank.

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