Interview: Breaking the insurer mould

Groupama sits somewhere in the middle in terms of how it presents itself to brokers - as both a composite and a specialist. Allison Andrews explains to Martin Friel how the insurer's realistic approach maintains a balanced service.

It may not feel like it but, in terms of insurers to trade with, brokers are pretty much spoilt for choice. Unless you are talking about some dodgy little brokerage that exists only to squeeze money out of insurers and clients, insurers are desperate to establish and build relationships with quality brokers of all sizes. They are falling over themselves to offer incentives through various roadshows and promotional events in a bid to get to the front of a broker's insurer panel.

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