Profile: Visions of the future
Aviva’s Jodi Grattidge explains to Martin Friel why e-trading has a bright future
Jodi Grattidge is something of a rarity in insurance. It’s not that Aviva’s head of marketing and propositions is rather young for such a high profile position (she’s 37). Nor is it that she is rather more glamorous than your average insurance bod. She is both of these but no, what makes Jodi quite unique and some may say a little perverse, is that she actually chose a career in insurance.
Unlike most of her peers, Jodi sought out a career in insurance, in particular, marketing. She felt that
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