Online leakage hurting insurance firms
New research by industry analyst, Redshift Research, in conjunction with Maxymiser, has found that finance and insurance websites are still failing to maximise online revenues.
In a survey of 500 consumers who regularly use finance and insurance websites, the research found that 84% of respondents have abandoned their shopping basket in the past year, whilst 68% of respondents would not go back to a website if the purchasing process had been unsatisfactory.
When asked why they had decided to abandon their shopping baskets, one in three respondents cited one of the following reasons: the website was too slow; a desire to find the products cheaper elsewhere; or simply
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