Fish re-brands as expansion plans gather pace
Fish Insurance has completed a major overhaul of its corporate identity as part of ambitious expansion plans which are set to see leading disability and independent living insurance specialist treble in size within the next three years.
The company has unveiled a ‘cleaner, more contemporary image’ which has been translated through all the company’s literature and a new website, www.fishinsurance.co.uk.
The project was initiated by sales and marketing Warren Dickson who joined the Preston-based broker from Carole Nash in January.
“Fish has created a market-leading brand with a book of nearly 60,000 policyholders with virtually no marketing support,” he commented. “Past success has been product and relationship driven and that
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