Fortis moves into digital channel
Fortis has announced the acquisition of a majority share in InsureTECH Systems Limited, an internet software development company focusing on web aggregator technology for the insurance market.
The integration of InsureTECH’s capabilities supports the acceleration of Fortis’ multi-distribution strategy and aims to see the insurer achieve greater penetration in the fast growing digital channel; a channel of choice for the consumer.
The acquisition will also provide Fortis with the opportunity to target specific marketing segments including affinities and service aggregators, as well as offering its partners white-labelled, branded website and aggregator propositions to fit with and
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