Time to put marketing in the driving seat
Marketing activity must be driven and managed by someone at board level if brokers are to successful...
Marketing activity must be driven and managed by someone at board level if brokers are to successfully transform a modest budget into enhanced income, according to Andy Heap, managing director of Ignition NBS.
This was a key message at his British Insurance Brokers' Association (Biba) practical presentation on effective marketing to delegates keen to learn how to generate £100,000 of new business from only £10,000 investment. At the moment, however, 70% of brokers generate less in commercial
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