Pet peeves

Despite being a nation of animal lovers, most Britons have no understanding of what their pets could end up costing them in terms of veterinary bills or liability damages. As 80% of domestic animals are uninsured, the market for pet insurance would seem to have huge potential for growth - but it's not as easy as it might seem, says Matt Warner

The British are famous for loving their animals; we can't to seem to get enough of our furry friends. Currently there are 7m dogs providing companionship across the country, while British laps are warmed by 8m cats. Almost 50% of UK households have a pet, with cats and dogs still being the most favoured - although the UK also boasts 1.8m domestic rabbits.

Owners will meet almost any expense to protect their pets' wellbeing.

"People in animal-loving Britain would sell their grannies to pay for an

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