Brokers need to grasp the media challenge
Future Broker delegates were warned that they needed to get to grips with dealing with the media if ...
Future Broker delegates were warned that they needed to get to grips with dealing with the media if they were to realise their own, and their brokerages, real potential.
Anthony Gould, editor in chief of Insurance Age, told delegates at the RSA sponsored session: "You need to engage with the media and you need to have a strategy. Recklessly plunging into a public relations programme without strategic planning can do even more damage to you than being unprepared and deter clients, suppliers and
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