Allianz to adapt retail mentality

Michelle Worvell Allianz Personal is to introduce a fresh "retail mentality" into the division foll...

Michelle Worvell

Allianz Personal is to introduce a fresh "retail mentality" into the division following extensive research. The research included a combination of its own consumer research, large broker partners providing details from studies they had conducted and information from independent researchers commissioned by Allianz Personal.

Nick Hall, general manager, Allianz Personal, said: "The broker part of the research suggested that they wanted us to be easy to contact and offer a 'one and

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