Zurich turns focus onto direct market

Zurich has unveiled a new personal lines strategy which aims topromote its brand and products throug...

Zurich has unveiled a new personal lines strategy which aims topromote its brand and products through both direct and broker channels,with the ultimate goal of becoming the leading firm in the sector.

Ian Owen, managing director of Zurich's UK personal lines business, said:"The aim is to create one business with complementary channels, but we aredetermined that brokers will remain the largest part of the firm, as thebroker arm of our business is growing at 20% per annum, three times fasterthan

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