Customer service provider of the year - AA Insurance

With its launch of One Call, AA Insurance not only improved its dealings with clients but also boost...

With its launch of One Call, AA Insurance not only improved its dealings with clients but also boosted employee satisfaction, taking it to the top of its class for service.

In early 2006, AA Insurance launched 'One Call', a programme focused upon improving customer service, reducing unnecessary customer contact, streamlining customer-facing processes and finding flexible ways of working in order to better meet customers' needs.

Some of the key elements that made up One Call included a structured

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