Soundbytes - John Joseph, principal, John Joseph Financial Services

John Joseph, the man behind a new online guide to critical illness (CI) for the industry, says CI in...

John Joseph, the man behind a new online guide to critical illness (CI) for the industry, says CI intermediaries need to be prepared to give proper advice.

Does the industry need help in selling CI correctly?

The first thing to say is that there are two sales groups: those that sell over the web and choose to avoid giving advice, and those that build relationships with clients and command loyalty for their professionalism, irrespective of the fact the product can be purchased cheaper elsewhere.

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