HBOS names new motor insurer
Halifax Bank of Scotland's latest direct insurance company has been branded 'First Alternative' and is currently awaiting FSA approval for a launch in early 2004.
The company, which was announced in June 2003 under the leadership of Peter Wood, will target the high premium end of the private motor market, and other non standard drivers who fall within this sector."We wanted a name that means something to motorists and also had the right combination of modernity and professionalism," said Mr Wood. "First Alternative fulfils these criteria and has the added bonus of lending itself extremely well to marketing campaigns. Securing the name has taken
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