Fresh picks Tulip from Budget
Niche insurance intermediary Fresh has acquired the female motor insurance brand, Tulip, from Budget. The move follows Budget's decision to concentrate on its "core brands".
Fresh said the acquisition will complement its own existing female only Ladybird motor insurance brand and includes a 12-month national press campaign, calls and fully functional website.Fresh currently has a panel of 25 insurers and works with, amongst others, MarkerStudy, ERS, Highway, KGM, Corinthian and Highway.
Lisa McPherson, director at Fresh said: "We are delighted to have acquired the Tulip brand. It is great news for Fresh as it fits very nicely alongside the Ladybird brand we
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