Comparison site presence cements brand awareness, experts urge
Product placement on insurance comparison sites could help drive broker business by increasing brand...
Product placement on insurance comparison sites could help drive broker business by increasing brand awareness.
In spite of the high acquisition costs, which have deterred many brokers from participating on aggregator sites, their brand's presence could help build a reputation for their products among online customers simply because they are being presented with widely recognised insurance names, according to Andrew Girwood of Bigmouthmedia.
Speaking at a panel session titled The growth of
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