Heath Lambert surrenders and settles on less contentious tag
Heath Lambert is in the process of trademarking a new marketing slogan in the wake of its public dis...
Heath Lambert is in the process of trademarking a new marketing slogan in the wake of its public dispute with Groupama over the 'Big enough to deliver and small enough to care' strapline.
The new line - 'Listens, tries harder, delivers' - is set to replace the offending one following a request from Groupama to desist from using it. The French insurer claimed that the strapline was a protected trademark and Heath Lambert, after some abortive negotiations to reach a compromise, has agreed to stop
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