Consumers see no value in expensive motor policies

The vast majority (89%) of British consumers do not believe that paying more for their car insurance results in the delivery of a better product or service from their insurance provider according to a market survey conducted by Datamonitor.

"These findings are extremely worrying for UK insurers," said Liz Hartley Datamonitor's Principal Consultant for Financial Services Consulting.

"It shows that British consumers do not see any point of differentiation among providers, and essentially believe that car insurance is a price-based commodity. It is therefore important in this economic climate - particularly given that premium rates are currently hardening due to weak investment returns - that insurers look to reinforce their value

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