Aggregators at risk as online market fragments
Traditional players could flounder as new generation of aggregators take model to next level
Traditional price comparison sites could flounder or fail next year due to a revolution in online distribution, according to the founder of BeatThatQuote.com
John Paleomylites said that rather than consolidate, as many have predicted, the aggregator market would fragment as more media and retail companies cranked-up the marketing of their white-labelled price comparison services.
He said that in 2010 he "expected to see a move away from aggregators towards media-based distribution", predicting a
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