Consumers swamped by aggregrator overload
Defaqto report report predicts 'aggregator crunch'
The sheer number of price comparison sites available has caused a rise in consumer confusion and could lead to an "aggregator crunch", according to Defaqto.
Report Web Aggregators 2009: The bubble is about to burst, which investigated 19 major aggregators and more than 60 white-labelled sites, stated that the level of choice available to customers was causing uncertainty.
Mike Powell, report author and insight analyst for general insurance at Defaqto, said: "Consumers are able to choose from
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