Axa appoints marketing chief
Philippe Maso, Axa Insurance chief executive, says the new role will provide a central focus
Axa Insurance has appointed Tina Shortle to the new role of marketing director.
Ms Shortle will lead the development and implementation of all of Axa’s general insurance marketing activities across both its direct and intermediated product suite.
Ms Shortle was a founder member of the Swiftcover team and was instrumental in launching the first online motor insurance brand in the UK.
More recently, she was marketing director of Swiftcover and also of Axa’s direct business, where she looked after
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