Anti-social networking brokers to miss out if UK follows US trends
Brokers that refuse to embrace social media may miss out on significant business opportunities, according to new consumer research.
A study by Chadwick Martin Bailey (CMB) and iModerate Research Technologies has found that 79% of Twitter and 60% of Facebook users were more likely to recommend brands that they 'followed' on the sites. In addition, 67% of Twitter users and 51% of Facebook users said they were more likely to buy from companies that they followed.
Although the survey was carried out in the US, Brant Cruz, vice president of CMB, said he would expect to see similar findings in the UK soon.
According to recent
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on E-Trading
Polaris at 30 – Theo Duchen
Acturis Group co-CEO Theo Duchen delivers the third Q&A of the Polaris at 30 series and details the collective goal that would put “the UK light years ahead of any other market”.
Polaris at 30 – Stuart Reid
In the second Q&A instalment of the Polaris at 30 series, chair of Partners& Stuart Reid shares memories of the industry moving from paper rating guides to digital trading and his view on the “plainly daft” frustration in e-trading today.
Polaris at 30 – Ray Vincent
As insurance industry owned Polaris celebrates its 30th birthday, Insurance Age asks experts for their recollections on the dawn of digital trading and what is coming next.
Polaris at 30 – managing director Vivek Banga
Ahead of a week-long ‘Polaris at 30’ series Insurance Age caught up with managing director Vivek Banga to run the rule over the history of e-trading developments and what is coming next for brokers.
Broker Insights launches in the US
Insurtech Broker Insights has launched in the US following research and collaboration during which time it analysed almost $1bn (£770m) of gross written premiums.
Broker Expo 2024: Education part of solution to cyber cover confusion
Specialist insurers can provide cyber cover expertise and training to brokers to build confidence, according to experts at the Broker Expo 2024 in Birmingham.
Blog: Now Open GI has finally been sold what do brokers think?
The future of Open GI has been spoken about for months. But now a deal has been done Rosie Simms discovers brokers are neither frothing with excitement or overcome with concerns about the future.
Applied Net 24: European business expanding commercial lines panel “significantly”, says CEO Needs
Applied Systems Europe is expanding its panel “significantly” in commercial insurance according to CEO Tom Needs, adding both Zurich and Aviva.