Aviva's results suggest GI recovery
Aviva’s first quarter statement has shown “a return to volume growth in 2010” despite tough conditions and cost cutting.
For General Insurance in the UK, the decline in net written premiums stopped in the first quarter, with premiums of £913m. This represented a 4% increase over the last quarter of 2009 (4Q09: £880m) and, in its interim statement, Aviva said it saw this as a potential sign of a return to growth.
It added that the increase reflected "the impact of our marketing initiatives, including our "Get the Aviva Deal" marketing campaign, rolling out direct pricing to insurance brokers and the success of the
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