Brokers are still making their mark in personal lines
Brokers are retaining their customer appeal in personal lines despite the growth of insurance aggregators - though they must remain in tune with customer needs to stay ahead, according to new Aviva research.
The research revealed that about half of broker customers believe expert advice is more important than ever, with almost two-thirds (64%) saying there will always be a need for brokers and that they provide a level of service that can't be found elsewhere (62%).
And despite the popularity of price comparison websites, about one third of broker customers don't believe the internet will be the most important source for buying home or car insurance.
In fact, 35% of customers shopping for car
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