Overwhelming response to the Big Idea

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Broker response to the Big Idea has been fantastic according to managing director of Axa Personal Lines Mike Keating.

"We have been absolutely overwhelmed by the response. Brokers from all segments - niche and personal - have shown great interest. The competition has created a real buzz around our stand. We have actively ventured into some really interesting discussions. I couldn't be more pleased - there is a happy marriage between Axa and Insurance Age in terms of promotion," he said.

On the merger discussions between the British Insurance Brokers' Association and Institute of Insurance Brokers, Mr Keating

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